In a late April call with Wall Street analysts, the chief executive of Starbucks, Kevin Johnson, voiced some concerns about companies that were part of its supply chain struggling to hire the staff they needed. There were earlier hints that supply issues could be bubbling up for Starbucks. While it has become more complicated over time, that drink still says, ‘I deserve a break in my life. “Starbucks is a way to communicate something about yourself to other people. “Starbucks did something remarkable: taking a really ordinary product, coffee, and remaking it as an identifier of class, of culture, of discernment and of knowledge,” Simon said. Orders are not barked out by number like other fast-food chains but rather are announced by name, suggesting customers are friends or are part of the Starbucks club, said Bryant Simon, a history professor at Temple University and author of “Everything But the Coffee: Learning About America From Starbucks.” Many look forward to seasonal specials, like this summer’s Unicorn Cake Pop and Strawberry Funnel Cake Frappuccino, which are available for a limited time. Customers learn the language regarding sizes and special drinks and then share their customized, 12-ingredient drink orders on social media.
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